Welcome to the Journal

Field notes for curious entrepreneurs ready to grow, learn and bloom

Three tips for making your web copy less formal and more conversational

Featured Posts, WEB COPY WISDOM

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

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How to make your copy sound smart

BITE-SIZED PSYCHOLOGY AND PERSUASION, Featured Posts

Want to wow your dream customers with your savvy smarts? It’s all about your words, baby. And, in particular, the words you use in your web copy, content marketing and social media. Which, okay, you kinda already knew, right? So. End of article. Nothing else to see here. But wait – before you load up […]

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Ten common web copy mistakes ruining your credibility and conversions

Featured Posts, WEB COPY WISDOM

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

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Three times you should really hire a copywriter (and three times it’s totally cool to DIY your copy)

Featured Posts, WEB COPY WISDOM

You know when you need a batch of antibiotics from the doctor, a fresh set of spark plugs from your mechanic and a glasses prescription from your optometrist. But knowing when to hire a copywriter?  It’s a little less black and white. … Or is it? You see, just like your doctor, mechanic and optometrist, […]

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How to alchemise your biz’s quiet season (and transform it into sustainable abundance)

DIY MARKETING GUIDES, Featured Posts

Has a lull in sales got you twiddling your thumbs and crooning to crickets? A lead-free inbox might not seem like anything to celebrate, but the truth is that a slow period might just be the blessing you need to transform your biz – and profit – for the better. Here’s how. When I first […]

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How to write the perfect Instagram caption (… even if you’re not a writer)

Featured Posts, SOCIAL MEDIA STRATEGY

Captivating your Instagram audience is a little like a Bonnie & Clyde duo act: Your image captures their eyeballs and your caption captures their hearts.* And even though you’re doing awesome things with your images, you might feel like your captions aren’t holding their own in this audience-wooing adventure. So you sit and you strum […]

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How to turn one idea into a month’s (or more!) worth of content for your biz

BLOGGING TIPS, Featured Posts

Tired of generating fresh, must-read, totally-worth-your-time content for your biz week after week after week … like you’re stuck in some never-ending Content Groundhog Day? I’ve got some good news for you. All you need is one good idea.  One good idea that you can plump up like a wordy Hansel and Gretel to keep […]

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Anatomy of the Perfect Blog Post

BLOGGING TIPS, Featured Posts

The perfect blog post doesn’t ex- Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you […]

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Evoking emotion: How to write web copy that sells

Featured Posts, WEB COPY WISDOM

It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. […]

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