Woo hoo – your DREAM customer has just landed on your site! Cue the celebratory cupcakes. ‘Cos this is it: Your chance to transform them from stranger to loyal customer by convincing them that you’re the solution they’ve been searching for. … But is your website up to the task? Let’s be honest: We ask […]

Don’t overlook the power of a punchy 404 error page to capture and keep your audience’s attention. Here’s how.

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

Want to wow your dream customers with your savvy smarts? It’s all about your words, baby. And, in particular, the words you use in your web copy, content marketing and social media. Which, okay, you kinda already knew, right? So. End of article. Nothing else to see here. But wait – before you load up […]

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

You know when you need a batch of antibiotics from the doctor, a fresh set of spark plugs from your mechanic and a glasses prescription from your optometrist. But knowing when to hire a copywriter?  It’s a little less black and white. … Or is it? You see, just like your doctor, mechanic and optometrist, […]

Has a lull in sales got you twiddling your thumbs and crooning to crickets? A lead-free inbox might not seem like anything to celebrate, but the truth is that a slow period might just be the blessing you need to transform your biz – and profit – for the better. Here’s how. When I first […]

Captivating your Instagram audience is a little like a Bonnie & Clyde duo act: Your image captures their eyeballs and your caption captures their hearts.* And even though you’re doing awesome things with your images, you might feel like your captions aren’t holding their own in this audience-wooing adventure. So you sit and you strum […]

It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. […]

The perfect blog post doesn’t ex- Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you […]