Come on in and make yourself at home.

I'm here to help you with creative copywriting that illuminates your value, articulates your expertise and elevates your potential ... So you can get on with what you do best: Building your beautiful biz. 'Cos the world needs what you've got, sunshine!

Upcoming adventures planned in

Next destination

Greece

Spain

France

London

Amsterdam

Denmark

Austria

age

Personality

INFP-T

31

Nicknames

Bubbles
Grub
Lois

Ravenclaw

Hogwarts
house

Somewhere in Europe

Currently located 

All over the globe

Fist-bumping with businesses from

Books and
hot chocolate

Powered by

Secretly wants to be

actually a

Nerdy marshmallow

A bad-ass

Inspired by

Hemingway
Fitzgerald
Plato
Socrates
Supergirl

Favourite season

terrified of

Moths

Winter

High ponytail and highly caffeinated

current mood

Mes petites obsessions

Speaking French (badly)

Greek mythology

Comic books

Fast cars

Fairy lights

Writing my teen-fiction novel

Christmas

Hey, I’m Cass!

My clients call me a wordy unicorn. My husband calls me a cheat when I beat him at video games (girl got skills). And I call myself a professional word nerd and creative copywriter.

I have a decade of word-wooing tucked into my yoga tights (which I do everything but yoga in) and I’ve trained in neuromarketing, consumer psychology, marketing strategy and conversion copywriting.

When I’m not writing up a storm in Library Lane – the official name of my home office - surrounded by well-worn books, much-loved pets and plants that I’m trying desperately not to kill with too much kindness, you can find me curled up with a good book and a great cup of hot chocolate.

I've been a professional

Magazine editor

Publisher

Journalist

Event planner

Marketing manager

Communications manager

Pet-cuddler

age

Personality

INFP-T

31

Nicknames

Bubbles
Grub
Lois

Ravenclaw

Hogwarts
house

Somewhere in Europe

Currently located 

All over the globe

Fist-bumping with businesses from

Books and
hot chocolate

Powered by

Secretly wants to be

actually a

Nerdy marshmallow

A bad-ass

Inspired by

Hemingway
Fitzgerald
Plato
Socrates
Supergirl

Favourite season

terrified of

Moths

Winter

High ponytail and highly caffeinated

current mood

Mes petites obsession

Upcoming adventures planned in

Next destination

Greece

Speaking French (badly)

Greece

Greek mythology

Greece

Comic books

Greece

Fast cars

Greece

Writing my teen-fiction novel

Greece

Christmas

Greece

Speaking French (badly)

Italy

Speaking French (badly)

Spain

Speaking French (badly)

France

Speaking French (badly)

London

Speaking French (badly)

Amsterdam

Speaking French (badly)

Denmark

Speaking French (badly)

Finland

Speaking French (badly)

Austria

Speaking French (badly)

Hong Kong

Speaking French (badly)

Sure, at first glance it might seem easy enough. You know what you do. You know why people need what you’ve got. But choosing the right words to compellingly communicate your value (and nurture an instant bond with your audience)?

Er ...




I’m here 'cos I get how hard it is to write your own copy.

So you sit and you daydream and you yawn and you watch reality TV and you eat Cheetos and you do anything but write your own copy because it’s really hard.

... That’s my cue.

You're out there making magic and turning ideas into reality. (High-five, you awesome human.)

And I’m the wordy secret weapon that’s here to help you achieve your dreams.

I help businesses ready for magic tell their story and explain their offerings with irresistible originality.

I believe in selling sweetly. That you don’t have to sacrifice personality for professionalism. That you can be persuasive and compelling and feel good doing it.

In this story, you’re the hero. 

My copy style is ...

Fun and playful

My copy style is ...

Friendly and warm

My copy style is ...

Captivating and real

My copy style is ...

Sweetly strategic

My copy style is ...

Kind and nurturing

Confucius

"To rank the effort above the prize may be called love."

How we can work together

Creative web copy

that instantly connects with your dream customers.

Content marketing

that educates, enlightens and activates your audience.

Sales funnel copy

that increases your income and impact.

LEARN MORE

LEARN MORE

LEARN MORE

Getting my web copy crafted by Wild Spirit Co. was the best investment I've ever made.

    

I was so anxious about outsourcing my web copy. I wanted to create a personality-driven brand that was strong from launch ... Which meant I needed to find someone that "got me" straight away. I had a precise style/personality in mind that I wanted to portray, and well, Cass f*cking nailed it. 

Today, my customers instantly fall in love with my products and don't even hesitate to buy, because Cass has turned my product into a brand that sells."  





  





  

Kady Capewell, Fancy Schmancy Balloon Co.  


  

VIEW FOLIO

“Cass is my right-hand word woman and the secret to my success.

She's a fountain of knowledge when it comes to persuasively communicating what you do to your ideal clients. She’s ridiculously good at channelling your voice and personality in a way that not only sounds like you (so everything you put out feels real and authentic) but also expresses your message better than you ever could. If you’re thinking of hiring Cass, DO IT. It’s not unusual for me to see thousands of dollars’ worth of sales roll in after just one of her special copywritten emails. Her words truly are an investment in my business and brand.”


  





  

Anna Dower, creative mentor and designer


  

VIEW FOLIO

“As a graphic designer, my brand is very, very important to me.

    

I had the visuals covered but capturing my quirky personality and putting it into words felt impossible. Which was why I hired Cass to help me transform my ‘meh’ web copy, content marketing and sales funnel copy into magical words that would convert. Thank god I did! From the moment Cass and I connected, I felt like everything was under control. She truly takes the time to understand you and your brand and as soon as the copy landed in my inbox I felt a huge sense of relief because I’d finally found somebody that got me. Since I’ve launched, the positive feedback on my copy has been rolling in and I’m now eyeing up a booked-out calendar and a very happy business!”




  





  

Jenna-Rae Hallett, brand and graphic designer


  

VIEW FOLIO

"I was so tired of struggling with my content marketing. 
  

Yet I knew it was absolutely vital to bringing in consistent leads. Enter Cass. When I received her drafts, I was amazed at how she had captured my business essence and the message I wanted to convey so beautifully. She understood my target market - and what would have them on the edge of their seats - and came up with ideas I wouldn't have ever dreamt up on my own. Her work was so good that no revisions were necessary! Our content was thought-provoking, relevant to my audience and compelling. Best of all, what Cass achieved in the short time we worked together saved me 20 + hours of attempting on my own."





  

Christina Fowler, Brand and web designer at By Stina Faye


  

VIEW FOLIO

Kind words 

from clients that make me love Mondays.





  

Grab a coffee and join me in the bookshop

I'll bring the free resources (filled to the brim with secret squirrel copywriting strategies, techniques and guides). You bring a smile. Deal?

TAKE ME THERE!