creative copywriter

meet your 

Upcoming adventures planned in

Next destination

France

Finland

generation

Personality

INFP-T

Millennial

Nicknames & IGN

Bubbles
Grub
Amulet

Ravenclaw

Hogwarts
house

Hobart, Australia

Currently located 

All over the globe

Fist-bumping businesses from

Books and
milk tea

Powered by

 wants to be

actually a

Nerdy marshmallow

A secret agent

Inspired by

Hemingway
Fitzgerald
Greek mythology
Maggie Stiefvater
Gilmore Girls

Favourite season

terrified of

Moths

Autumn

Creative

current mood

Mes petites obsessions

Speaking French (badly)

Greek mythology

Comic books

Blue chickens

Fairy lights

Writing my teen-fiction novel

Christmas

When I’m not writing up a storm while surrounded by well-worn books, much-loved pets and plants that I’m trying desperately not to kill with too much kindness, you can find me curled up with a good book and a great cup of milk tea.

My clients call me a wordy unicorn. My dog thinks I'm the bountiful Goddess of Kibble. And I like to think of myself a professional storyteller, word wooer, and creative copywriter.

I have over a decade of word-wooing tucked into my yoga tights (which I do everything but yoga in) and I’ve trained in neuromarketing, consumer psychology, marketing strategy and conversion copywriting.

Hey, I’m Cass!

I've been a professional

Magazine editor

Publisher

Journalist

Event planner

Marketing manager

Communications manager

Pet-cuddler

age

Personality

INFP-T

32

Nicknames

Bubbles
Grub
Lois

Ravenclaw

Hogwarts
house

Sydney, Australia

Currently located 

All over the globe

Fist-bumping with businesses from

Books and
hot chocolate

Powered by

Secretly wants to be

actually a

Nerdy marshmallow

A bad-ass

Inspired by

Hemingway
Fitzgerald
Plato
Socrates
Supergirl

Favourite season

terrified of

Moths

Autumn

High ponytail and highly caffeinated

current mood

Mes petites obsession

Upcoming adventures planned in

Next destination

Japan

Speaking French (badly)

Canada

Comic books

So you sit and you daydream and you yawn and you try to get ChatGPT to do it for you then you watch reality TV and you eat Cheetos and you do anything but write your own copy because it’s really hard.

That’s my cue.

Sure, at first glance it might seem easy enough. You know what you do. You know why people need what you’ve got. But choosing the right words to compellingly communicate your value (and nurture an instant bond with your audience)?

Er ...




I’m here 'cause writing your own copy can be tough.

And I’m the word wooer here to help you achieve your dreams.

I help businesses tell their story and explain their offerings with irresistible originality.

I believe in selling sweetly. That you don’t have to sacrifice personality for professionalism. That you can be persuasive and compelling and feel good doing it.

But most of all? I believe romancing your customers and positioning your brand as their perfect match shouldn't feel complicated, overwhelming or impossible. 

In this story, you’re the hero. 

My copy style is ...

Fun and playful

My copy style is ...

Friendly and warm

My copy style is ...

Captivating and real

My copy style is ...

Sweetly strategic

My copy style is ...

Kind and nurturing

with powerful email and content marketing sales funnels.

Captivate and convert

02

into a digital destination
 your dream peeps can't wait to explore.

Transform your online home

01

How we can work together

Getting my web copy crafted by The Copy Cupid was the best investment I've ever made.

    

I was so anxious about outsourcing my web copy. I wanted to create a personality-driven brand that was strong from launch ... Which meant I needed to find someone that "got me" straight away. I had a precise style/personality in mind that I wanted to portray, and well, Cass f*cking nailed it. 

Today, my customers instantly fall in love with my products and don't even hesitate to buy, because Cass has turned my product into a brand that sells."  





  





  

Kady Capewell, Fancy Schmancy Balloon Co.  


  

“Cass is my right-hand word woman and the secret to my success.

She's a fountain of knowledge when it comes to persuasively communicating what you do to your ideal clients. She’s ridiculously good at channelling your voice and personality in a way that not only sounds like you (so everything you put out feels real and authentic) but also expresses your message better than you ever could. If you’re thinking of hiring Cass, DO IT. It’s not unusual for me to see thousands of dollars’ worth of sales roll in after just one of her special copywritten emails. Her words truly are an investment in my business and brand.”


  





  

Anna Dower, creative mentor and designer


  

VIEW FOLIO

“As a graphic designer, my brand is very, very important to me.

    

I had the visuals covered but capturing my quirky personality and putting it into words felt impossible. Which was why I hired Cass to help me transform my ‘meh’ web copy, content marketing and sales funnel copy into magical words that would convert. Thank god I did! From the moment Cass and I connected, I felt like everything was under control. She truly takes the time to understand you and your brand and as soon as the copy landed in my inbox I felt a huge sense of relief because I’d finally found somebody that got me. Since I’ve launched, the positive feedback on my copy has been rolling in and I’m now eyeing up a booked-out calendar and a very happy business!”




  





  

Jenna-Rae Hallett, brand and graphic designer


  

VIEW FOLIO

"I was so tired of struggling with my content marketing. 
  

Yet I knew it was absolutely vital to bringing in consistent leads. Enter Cass. When I received her drafts, I was amazed at how she had captured my business essence and the message I wanted to convey so beautifully. She understood my target market - and what would have them on the edge of their seats - and came up with ideas I wouldn't have ever dreamt up on my own. Her work was so good that no revisions were necessary! Our content was thought-provoking, relevant to my audience and compelling. Best of all, what Cass achieved in the short time we worked together saved me 20 + hours of attempting on my own."





  

Christina Fowler, Brand and web designer at By Stina Faye


  

VIEW FOLIO

from clients that make me love Mondays.





  

Kind words