A long-haul flight. When you're stuck in economy. Without snacks. In the middle seat. Squished between a snorer and a guffawer. And your entertainment system isn't working. Maybe. Maybe that comes close.
But still ... writing your own web copy can be pretty frustrating. 'Cos even if you can string a pretty sentence together - and actually enjoy doing it - there's always that creeping self-doubt that you're doing it wrong.
Cue insomnia, headaches, junk food cravings, horror music and what I call The Copy Panic; a unique affliction that plagues ambitious female entrepreneurs that want to build a successful and profitable business by making their web copy count.
LET'S FIX THAT!
You need to reach your D.I.D. Fast. 'Cos all around you other businesses are clamouring to get to them first. It's a cacophony of digital noise overwhelming your D.I.D as they try to google their way out of a problem that you can fix ... if only your website could convince them of that.
Now, decent marketing - and SEO - might get them on your site. Good design might attract their interest.
But creatively compelling copy is going to convince them to stay, play and hang around all day, every day. It’s the difference between a website that informs and advises and a website that meaningfully connects, compels and sells. And it's what's going to help you capture and keep your distracted D.I.D's attention.
Psst. Did you know it takes under eight seconds for a website visitor to decide if they're into your business?
Hola! I'm Cass. Psychology major. Marketing minor. Chocolate muncher. Ex-journo. Named after an ancient Greek priestess that could see into the future (but was cursed with nobody believing her, thus coining the phrase, "I TOLD you so!'). Fan of The Flash. And your wordy secret weapon.
I have a decade of experience behind me and am the go-to girl for personality-packed communications that blend strategy with storytelling.
Fun fact: I was the founder, creator and editor of an online magazine that has surfed Apple’s top app charts.
Our quest begins! The dramatic adventure music plays in the background as I swoop in to extract your one-of-a-kind message, values and value, weaving it into irresistibly compelling copy your D.I.D is unable to resist.
Charmed by your story, offerings and brilliance (carefully articulated by yours truly), your D.I.D peeks over the edge of their windblown mountain and catches your eye.
It's an epic moment loaded with electricity and meaning.
Thanks to your wordy secret weapon's words (*buffs collar*), you and your D.I.D have officially connected. Finally, your D.I.D is ready to let you solve their problem with your incredible offering.
The relationship status has shifted from 'it's complicated' to 'happily ever after'.
Now your D.I.D is at home, posting, tweeting and #happycrying about their experience with you. They're recommending you to all your friends and your inbox is piling up with orders. Suddenly your business is the name on everyone's lips. Best of all ... you helped somebody.
All in all, not a bad day's work and it was a darn good story to tell, don't you think? 'Cos when it comes down to it ...
But answer 'yes' to these questions ... and we might-just-be-perfect-for-each-other maybe.
You're an ambitious boss at the helm of a business you adore.
I'm a kindred spirit with a business I also refer to as my 'baby'.
You have something really cool to share with the world. You're just not so good at selling it.
I can help you articulate your genius and position your offering with strategy and style.
You're digging my copy style and want more than words for your website ... you want a personality.
My copy style is personality-driven, allowing you to cultivate a unique and compelling brand voice.
You know exactly who you want your business to attract.
I write words that tickle your dream customers' emotional sweet spots.
You have a plan to get eyeballs on your website.
I have a plan to help you connect and convert once they're there!
Maybe even several yeses? Woo hoo - I'm getting excited. Okay, let's talk about how I can help you with your creative website copywriting.
Perfect for capturing their attention and cultivating an instant emotional connection.
Perfect for highlighting your expertise and building a meaningful bond with your audience.
Perfect for e-products and service-based businesses. The dream digital salesperson (no sick days!)
Perfect for those extra bits and pieces. FAQ, product descriptions, contact page and more.
Want to wrap your head around how this whole content marketing sales funnel thing would go down? Here's the typical journey.
I send over your invoice (payable in advance), creative agreement and welcome kit.
We'll lock in your project schedule and I will await your start date with eager anticipation.
Our project begins! Cue the word-wooing. My average turnaround time for web copy is four weeks.
You download my Copy Curiosity Kit.
You like what you see and get in touch.
I'll respond within 48-hours.
You give the green light that you want to go ahead.
With one round of revisions up your sleeve. your web copy will be *makes Italian kissing sound complete with finger gesture*.
Psst. I only accept a maximum of four web copy clients per month.
I gotchu. Join the Copy Club: the digital community for curious entrepreneurs ready to learn, grow and cultivate a wildly successful business. Expect an email every two weeks; no more, no less. And only the good stuff, promise.