Welcome to the Journal

Field notes for curious entrepreneurs ready to grow, learn and bloom

Three tips for making your web copy less formal and more conversational

Featured Posts, WEB COPY WISDOM

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

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What comes first in the new website adventure: Web design or web copy?

DIY WEB COPYWRITING

Congrats – you’ve decided to build a new website! So … what next? Or rather: What first? Whether you’re DIYing your website or hiring a copywriter and web designer to create your dream digital home for you, you’re probably wondering what you should focus on first: your copy or your design? Well, while the truth […]

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Is website design or website copy more important for biz success?

WEB COPY WISDOM

One of my beautiful friends is starting her own business (two cheers for our fellow entrepreneurial unicorn!) and during one of our biz brainstorming sessions recently, she said to me: “Cass, I only have a small budget. Is website design or website copy more important for the success of my business?” Now she knows that […]

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Should you keep competitors on your mailing list?

LIST-BUILDING AND EMAIL MARKETING

There you are: Creating cool content that’s as unique as you are. And there they are: Lurking in your mailing list and eyeballing what you’ve got going on. Is it good? Is it bad? Is it something you need to worry about? This is veeeery much a “your biz, your rules” topic, but if you’re […]

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What is an opt-in?

LIST-BUILDING AND EMAIL MARKETING

Opt-in. Ahh … another fancy marketing term that flies straight over your head like a 747. AmIright? Never fear, your terminology simplifying word nerd is here! Okay, so there you are, building your new website or making over your existing site, and your graphic designer/web developer/copywriter/marketing whiz asks you: “So, do you want an opt-in?” […]

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Steal my Easter-themed out of office message

LIST-BUILDING AND EMAIL MARKETING

Taking time off over the Easter long weekend and need an out of office template that doesn’t bore your peeps into a chocolate feeding frenzy?* Here: Steal mine!   *Which actually sounds rather delicious, by the way.   My Your fun Easter-themed out of office template Simply copy, paste and fill in the blank bits […]

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How to make your copy sound smart

BITE-SIZED PSYCHOLOGY AND PERSUASION, Featured Posts

Want to wow your dream customers with your savvy smarts? It’s all about your words, baby. And, in particular, the words you use in your web copy, content marketing and social media. Which, okay, you kinda already knew, right? So. End of article. Nothing else to see here. But wait – before you load up […]

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Three reasons conversational copy converts

WEB COPY WISDOM

Given a choice, would you rather have somebody talk at you or with you? Hmm. Tough choice. Just kidding: It’s a no-brainer, right? Of course, you’d want somebody to talk with you. Being talked at makes me feel like I’m back in school, or worse, being lectured by a parent for putting empty cereal boxes […]

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Ten common web copy mistakes ruining your credibility and conversions

Featured Posts, WEB COPY WISDOM

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

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Does long or short sales page copy convert better?

DIY WEB COPYWRITING, SALES PAGE COPYWRITING, WEB COPY WISDOM

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]

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