Welcome to the Journal

Field notes for curious entrepreneurs ready to grow, learn and bloom

Want to discover your brand voice?

TAKE THE ARIEL QUEST

How to turn one idea into a month’s (or more!) worth of content

BLOGGING TIPS, Featured Posts

Tired of generating fresh, must-read, totally-worth-your-time content week after week after week (like a never-ending Content Groundhog Day)? Is your creativity well feeling a little dry? Wish you could master the art of consistent, charismatic content that charms and compels? I’ve got some good news for you. All you need is one good idea.  One […]

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Anatomy of the Perfect Blog Post

BLOGGING TIPS, Featured Posts

The perfect blog post doesn’t ex- Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you […]

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Hate Pop-Ups? It’s okay. Do this instead.

DIY MARKETING GUIDES

Five alternatives to pop-ups Aaaand sliding into first place to win the not-so-coveted spot of ‘The Interwebs Most Loathed Digital Marketing Tool’ is … POP-UPS! Wait, what are pop-ups? Pop-ups are the opt-ins or ads that, well, pop up on your screen when you visit a website. They’re typically used to capture your email address or direct […]

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How to multi-task your blog content

BLOGGING TIPS

Bear with me because today I’m going to try my hand (or my head, rather) at some mind reading … You were told that in order to attract your dream customers and get your website flirting with Google’s heavyweight search rankings, that you needed to have a blog.  And, you know, more than just a menu item on your site […]

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Evoking emotion: How to write web copy that sells

Featured Posts, WEB COPY WISDOM

It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. […]

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Four questions your home page copy should answer for maximum conversions

WEB COPY WISDOM

Ah, the mysterious home page. It’s like a digital manifestation of the dreaded first interview. Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else. Gulp. Or else what? Well, lacklustre conversions for one. A short detour for education purposes … By ‘conversions’, I mean rather […]

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