Blog - Wild Spirit Copywriting

Welcome to the Journal

Field notes for curious entrepreneurs ready to grow, learn and bloom

Seven ways you’re puzzling your web visitors off your page

DIY WEB COPYWRITING

The she-beast sphinx had the face of a woman, the body of a lion, the wings of an angel and the smile of a cat that had got the cream. “Solve my riddle, stranger,” she cooed, eyes glittering. “Or I’ll vanquish you on the spot.” The stranger gulped. Glanced at the riddle. … And promptly […]

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How to make your website more welcoming

WEB COPY WISDOM

Want to attract your dream customers and keep ‘em coming back for more? … And more? And more? I’ve got just the solution: Make your website feel like the ultimate VIP experience. Apologies in advance ‘cos this is going to sound a little braggy (I promise it’s coming from a good place, ha!), but while […]

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Can introverts have powerful websites … even if they’re naturally quiet?

WEB COPY WISDOM

You’re an out-and-proud introvert. The type of gal that likes solitude (swoon), is revitalised by silence (gush) and is inspired by her quiet observations (so clever). If there’s a pet at a party, you’ll find them. If there’s somebody crying, you’ll hear them. And if there’s an empty café, you’ll be found snuggled into the […]

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Nine signs your website is underperforming

Featured Posts, WEB COPY WISDOM

Woo hoo – your DREAM customer has just landed on your site! Cue the celebratory cupcakes. ‘Cos this is it: Your chance to transform them from stranger to loyal customer by convincing them that you’re the solution they’ve been searching for. … But is your website up to the task? Let’s be honest: We ask […]

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The power of a 404 error page to transform a digital blunder into a relationship-builder

DIY WEB COPYWRITING, Featured Posts

Don’t overlook the power of a punchy 404 error page to capture and keep your audience’s attention. Here’s how.

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How to make your message more powerful

THE ART OF PSYCHOLOGY & PERSUASION

You know how you can add spirulina to supercharge your berry smoothie? Well, I’ve got a way for you to do the same thing with your words. Part of my job as a creative copywriter and pro word nerd, is to help my clients make their message more powerful. What does that mean? Do I […]

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Three tips for making your web copy less formal and more conversational

Featured Posts, WEB COPY WISDOM

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

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What comes first in the new website adventure: Web design or web copy?

DIY WEB COPYWRITING

Congrats – you’ve decided to build a new website! So … what next? Or rather: What first? Whether you’re DIYing your website or hiring a copywriter and web designer to create your dream digital home for you, you’re probably wondering what you should focus on first: your copy or your design? Well, while the truth […]

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Is website design or website copy more important for biz success?

WEB COPY WISDOM

One of my beautiful friends is starting her own business (two cheers for our fellow entrepreneurial unicorn!) and during one of our biz brainstorming sessions recently, she said to me: “Cass, I only have a small budget. Is website design or website copy more important for the success of my business?” Now she knows that […]

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Should you keep competitors on your mailing list?

LIST-BUILDING AND EMAIL MARKETING

There you are: Creating cool content that’s as unique as you are. And there they are: Lurking in your mailing list and eyeballing what you’ve got going on. Is it good? Is it bad? Is it something you need to worry about? This is veeeery much a “your biz, your rules” topic, but if you’re […]

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