Move over spiders, snakes and public speaking. There’s a new Big Bad Guy spooking the sh*t outta adventurous entrepreneurs across the globe: Crappy website copy that doesn’t convert. Alright, time to get real with you: At its most basic, your website is there to welcome, woo and win over your dream audience. And sure, scaring […]

Want to attract your dream customers and keep ‘em coming back for more? … And more? And more? I’ve got just the solution: Make your website feel like the ultimate VIP experience. Apologies in advance ‘cos this is going to sound a little braggy (I promise it’s coming from a good place, ha!), but while […]

You’re an out-and-proud introvert. The type of gal that likes solitude (swoon), is revitalised by silence (gush) and is inspired by her quiet observations (so clever). If there’s a pet at a party, you’ll find them. If there’s somebody crying, you’ll hear them. And if there’s an empty café, you’ll be found snuggled into the […]

Woo hoo – your DREAM customer has just landed on your site! Cue the celebratory cupcakes. ‘Cos this is it: Your chance to transform them from stranger to loyal customer by convincing them that you’re the solution they’ve been searching for. … But is your website up to the task? Let’s be honest: We ask […]

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

One of my beautiful friends is starting her own business (two cheers for our fellow entrepreneurial unicorn!) and during one of our biz brainstorming sessions recently, she said to me: “Cass, I only have a small budget. Is website design or website copy more important for the success of my business?” Now she knows that […]

Given a choice, would you rather have somebody talk at you or with you? Hmm. Tough choice. Just kidding: It’s a no-brainer, right? Of course, you’d want somebody to talk with you. Being talked at makes me feel like I’m back in school, or worse, being lectured by a parent for putting empty cereal boxes […]

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]

You know when you need a batch of antibiotics from the doctor, a fresh set of spark plugs from your mechanic and a glasses prescription from your optometrist. But knowing when to hire a copywriter?  It’s a little less black and white. … Or is it? You see, just like your doctor, mechanic and optometrist, […]