Welcome to the Journal

Field notes for curious entrepreneurs ready to grow, learn and bloom

How to make your website more welcoming

WEB COPY WISDOM

Want to attract your dream customers and keep ‘em coming back for more? … And more? And more? I’ve got just the solution: Make your website feel like the ultimate VIP experience. Apologies in advance ‘cos this is going to sound a little braggy (I promise it’s coming from a good place, ha!), but while […]

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Can introverts have powerful websites … even if they’re naturally quiet?

WEB COPY WISDOM

You’re an out-and-proud introvert. The type of gal that likes solitude (swoon), is revitalised by silence (gush) and is inspired by her quiet observations (so clever). If there’s a pet at a party, you’ll find them. If there’s somebody crying, you’ll hear them. And if there’s an empty café, you’ll be found snuggled into the […]

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Nine signs your website is underperforming

Featured Posts, WEB COPY WISDOM

Woo hoo – your DREAM customer has just landed on your site! Cue the celebratory cupcakes. ‘Cos this is it: Your chance to transform them from stranger to loyal customer by convincing them that you’re the solution they’ve been searching for. … But is your website up to the task? Let’s be honest: We ask […]

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Three tips for making your web copy less formal and more conversational

Featured Posts, WEB COPY WISDOM

 You could have sworn you were regular ol’ you when you sat down in front of your computer. Yet, somewhere between sitting down and putting fingers to keys, you morphed from ‘Cool, clever entrepreneur charming your peeps’ to ‘Stuffy, antiquated professor writing a formal essay’. And your dreams of crafting web copy that connected and […]

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Is website design or website copy more important for biz success?

WEB COPY WISDOM

One of my beautiful friends is starting her own business (two cheers for our fellow entrepreneurial unicorn!) and during one of our biz brainstorming sessions recently, she said to me: “Cass, I only have a small budget. Is website design or website copy more important for the success of my business?” Now she knows that […]

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Three reasons conversational copy converts

WEB COPY WISDOM

Given a choice, would you rather have somebody talk at you or with you? Hmm. Tough choice. Just kidding: It’s a no-brainer, right? Of course, you’d want somebody to talk with you. Being talked at makes me feel like I’m back in school, or worse, being lectured by a parent for putting empty cereal boxes […]

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Ten common web copy mistakes ruining your credibility and conversions

Featured Posts, WEB COPY WISDOM

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

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Does long or short sales page copy convert better?

DIY WEB COPYWRITING, SALES PAGE COPYWRITING, WEB COPY WISDOM

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]

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Three times you should really hire a copywriter (and three times it’s totally cool to DIY your copy)

Featured Posts, WEB COPY WISDOM

You know when you need a batch of antibiotics from the doctor, a fresh set of spark plugs from your mechanic and a glasses prescription from your optometrist. But knowing when to hire a copywriter?  It’s a little less black and white. … Or is it? You see, just like your doctor, mechanic and optometrist, […]

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Four questions your home page copy should answer for maximum conversions

WEB COPY WISDOM

Ah, the mysterious home page. It’s like a digital manifestation of the dreaded first interview. Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else. Gulp. Or else what? Well, lacklustre conversions for one. A short detour for education purposes … By ‘conversions’, I mean rather […]

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