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Field notes for curious entrepreneurs ready to grow, learn and bloom

Seven ways you’re puzzling your web visitors off your page

CREATIVE COPYWRITING, DIY WEB COPYWRITING, WEB COPY WISDOM

Move over spiders, snakes and public speaking. There’s a new Big Bad Guy spooking the sh*t outta adventurous entrepreneurs across the globe: Crappy website copy that doesn’t convert. Alright, time to get real with you: At its most basic, your website is there to welcome, woo and win over your dream audience. And sure, scaring […]

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Seven ways you’re puzzling your web visitors off your page

DIY WEB COPYWRITING

The she-beast sphinx had the face of a woman, the body of a lion, the wings of an angel and the smile of a cat that had got the cream. “Solve my riddle, stranger,” she cooed, eyes glittering. “Or I’ll vanquish you on the spot.” The stranger gulped. Glanced at the riddle. … And promptly […]

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The power of a 404 error page to transform a digital blunder into a relationship-builder

DIY WEB COPYWRITING, Featured Posts

Don’t overlook the power of a punchy 404 error page to capture and keep your audience’s attention. Here’s how.

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What comes first in the new website adventure: Web design or web copy?

DIY WEB COPYWRITING

Congrats – you’ve decided to build a new website! So … what next? Or rather: What first? Whether you’re DIYing your website or hiring a copywriter and web designer to create your dream digital home for you, you’re probably wondering what you should focus on first: your copy or your design? Well, while the truth […]

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Does long or short sales page copy convert better?

DIY WEB COPYWRITING, SALES PAGE COPYWRITING, WEB COPY WISDOM

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]

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