The perfect blog post doesn’t ex-
Let’s talk secret recipes.
And no, I don’t mean the bearded Colonel type of secret recipes.
More like the type of recipes that are handed down from generation to generation.
The kind that are tucked close to your chest and kept up your sleeve for when you know you have to wine, dine and impress.
Those kind of recipes.
My secret family recipe is the most melt-in-your-mouth chocolate brownies on earth.
They have this creamy, decadent icing that explodes in your mouth when you take a bite.
And the brownie?
Dear lord, the brownie.
It’s the perfect balance of crunchy and soft and, okay, so this word usually makes me shudder but in this case it fits perfectly: they’re moist.
I’m telling ya, they’re irresistible.
And every time somebody asks how they’re so delicious, we just give them a Mona Lisa smile and shrug.
It’s a family thing, yo.
But wouldn’t it be nice if there were secret family recipes for errrthing?
Like, I don’t know, creating irresistible content that people can’t help but read?
Um … wait, there totally is!
And even though we aren’t biologically related, I still consider you family.
Which is why I’m going to share my secret content recipe with you.
This is the recipe I use when I’m crafting digital content (like blogs, infographics, vlog scripts and opt-ins) for my clients.
And best of all, it gives you everything you need in a cute no-boring-bits visual!
You can check it out below.
Official creator and word nerd at Wild Spirit Co. I’m a former journalist and communications manager turned word-wrangler for hire. These days, I fist bump with clever entrepreneurs, start-ups and small businesses searching for words that woo and copy that converts. I have nine years of experience tucked into the waistband of my yoga tights (which I do everything but yoga in) and am the go-to girl for personality-packed communications that blend strategy with storytelling.