Tired of generating fresh, must-read, totally-worth-your-time content for your biz week after week after week … like you’re stuck in some never-ending Content Groundhog Day?
I’ve got some good news for you.
All you need is one good idea.
One good idea that you can plump up like a wordy Hansel and Gretel to keep your tribe fed for a full month.
Here’s how you do it.
How to turn one idea into a month’s (or more!) worth of content for your biz
Step 1. Set the scene for serious creativity.
If you’ve been struggling to generate fresh content for your biz, consider changing your scenery for an hour or two.
Creativity needs space to breathe, and staring at the exact same walls/desk/computer screen for hours/days/weeks on end can be truly suffocating for your little inner muse. No wonder you haven’t been able to come up with new content for your biz! You need some inspiration, cutie.
So grab a notebook and pen and go for a walk.
Many famous and great authors use walking to churn up their creativity and problem-solve on the move.
Plus, research has shown that walking for just 30-mins a day can boost your mental health.
Step 2. Find your audience’s Content Sweet Spot.
Wanna make sure your content is irresistibly addictive? The kind of content that ensures your dream customers typing your web address into their phones every day, just to double check if you’ve dropped anything new for them?
You gotta satisfy their Content Sweet Spot, friend.
This is a term I use to describe what your audience is most interested in reading.
And the key to figuring out their Content Sweet Spot is to identify what problems, challenges and dilemmas your peeps are struggling with.
For example, if you’re a wedding photographer, what are some of the problems your brides and grooms are struggling with?
- They feel anxious about having their photo taken.
- They really want to look their best for their wedding day.
- They are nervous about spending so much of their budget on photography.
- They are overwhelmed by all of the decisions they have to make for their wedding.
- They are worried about their wedding day and how the photography will fit in seamlessly.
Looking at this objectively, you could then decide that an overarching theme is that your brides and grooms want to feel confident and comfortable about their wedding day photography.
This is your Content Sweet Spot.
Step 3. Write your Content Sweet Spot at the top of your page.
Congratulations, you’ve got one good idea!
That’s all you need.
Now let’s feed that little baby until he’s popping buttons and overflowing with bountiful content goodness.
Step 4. Populate your Content Sweet Spot with bite-sized treats.
Now you know your Content Sweet Spot it’s time to flesh it out and turn it into bite-sized content treats.
A great – and easy – way to do this is to ask yourself: What questions do my dream customers have about their Content Sweet Spot?
For example, if they want to feel confident and comfortable about their wedding day photography, the questions they might have are:
- How can I practice my ‘best’ angles?
- How can I make sure I don’t look bloated on my wedding day?
- What do I do if I get a zit on my wedding day?
- What wedding day hairstyles last the longest?
- What colours show up well in wedding photos?
- What kind of retouching will be done to my wedding photos?
- How can I be less awkward in front of the camera?
- When will my photographer show up?
- Do I need to feed my photographer (or do they bring their own meals)?
- What can I expect from my wedding photographer on the day?
- How much time will wedding photography take up?
- How much information should I give my wedding photographer?
- When will I see my wedding photos?
I could keep going, but you get the gist.
One idea, 13 + branched-out, fleshed-out, juicy content topics.
Because that’s what those question are: blog topics. Article ideas.
Every single question I just came up with can be transformed into a blog. And because I’m answering questions in their Content Sweet Spot, each blog will be muchos effective.
Best of all, it didn’t take me hours to figure out. I just let my creative mind do the heavy lifting while I scribbled down the stuff that came up.
Step 5. Translate it into a blog strategy.
Want to take it up a notch?
Use your article ideas and create a content map that’ll take your reader on a journey from A to Z.
Not only will this feel awesome for your reader, but it’ll also make your content more strategic and effective.
For example, I’d start with, ‘What can I expect from my wedding photographer on the day?’ and being educating my audience on how everything will go down.
Then I’d introduce more targeted topics later on, like “What do I do if I get a zit on my wedding day?”
And don’t forget to include your call to action at the end of every blog post.
How can YOU help your reader achieve their goals? What have you got up your sleeve for them?
This can be a free opt-in or eBook, or even a link to your paid offerings.
It’s okay to give free info AND generate leads. You’re allowed.
Now go forth and generate content ideas, my worthy friend!
Want a wordy pro to create your content for you?
Come explore my content marketing and check out how we can work together.
Official creator and word nerd at Wild Spirit Co. I’m a former journalist and communications manager turned word-wrangler for hire. These days, I fist bump with clever entrepreneurs, start-ups and small businesses searching for words that woo and copy that converts. I have nine years of experience tucked into the waistband of my yoga tights (which I do everything but yoga in) and am the go-to girl for personality-packed communications that blend strategy with storytelling.