November 6, 2018

How to turn one idea into a month’s (or more!) worth of content

Tired of generating fresh, must-read, totally-worth-your-time content week after week after week (like a never-ending Content Groundhog Day)? Is your creativity well feeling a little dry? Wish you could master the art of consistent, charismatic content that charms and compels?

I’ve got some good news for you.

All you need is one good idea. 

One good idea that you can plump up like a wordy Hansel and Gretel to keep your tribe fed for a full month.

Here’s how to do it.

How to turn one idea into a month’s (or more!) worth of content

Step 1. Step away from the desk. 

Grab a notebook and pen, leave your phone at home, and go for a walk. You need the fresh air and your mind is craving some inspiration. Trust me.

Step 2. Ask yourself what matters to you right now. 

Once your regular worries and concerns have had their trip around the merry-go-round of your mind, what pops up? Where does your mind go? What are you passionate about at the moment? If you’re feeling stuck, ask yourself: What do I wish my target market knew? What do I know that could make their life that much easier?

For example, on my walk this morning, I started thinking about sales pages and how, for a lot of people, they suck the big one. We’re entrepreneurs, business women and start-ups … we’re not sales people. Right?

Well, I thought to myself, actually we kind of are. We sell ourselves, and others, stuff all the time. That movie you want to see, but your partner thinks is a snooze-fest. The culinary choice that you’re craving but your friend isn’t too keen on. The ‘turn left and go home’ face you make to your stubborn puppy when all he wants to do is turn right and keep playing. We’re natural sales people.

It’s just when we have to sell something we get all self-conscious and weird. Suddenly we’re throwing around phrases like ‘Limited offer!’ and ‘Life-changing opportunity!’ and feeling like a complete and utter fraud. So, my ‘what do I wish people knew’ moment was: You’re a natural sales person. You just need someone to show you how to translate it into writing.

Now, back to you. What’s your realisation?

Step 3. Scrawl your realisation in your notebook, up the top of a new page. 

Congratulations, you’ve got one good idea! That’s all you need. Now let’s feed that little baby until he’s popping buttons and overflowing with bountiful content goodness.

Step 4Brainstorm everything and anything to do with your realisation. 

For example, if I want to talk to people about sales pages (this is a real example by the way, I’ll actually be doing this over the next few months) stuff that pops up is:

What is a sales page? Do you really need one? What should you have on your sales page? Should your sales page be long or short? Is there an easy way to write your sales page? Is there a sales page formula? What’s a good conversion rate for sales pages? Should you have a special offer on your sales page? How do you get people to read your sales page? What’s the most important element of a sales page? What are the sales page mistakes? What make a good sales page? Etc. Etc.

I could keep going, but you get the gist.

One idea, 13 + branched-out, fleshed-out, juicy content topics.

Because that’s what that ‘stuff’ is: blog topics. Article ideas.

Every single question I just came up with can be transformed into a blog. And it’ll be short, sweet, strategic and targeted which means it’ll likely be muchos effective.

Best of all, it didn’t take me hours to figure out. I just let my creative mind do the heavy lifting while I scribbled down the stuff that came up.

Step 5. Translating it into a blog strategy. 

Want to take it up a notch? Use your article ideas and create a content map that’ll take your reader on a journey from A to Z. Not only will this feel awesome for your reader, but it’ll also make your content more strategic and effective.

For example, I’d start with ‘What the hell is a sales page anyway?’ and introduce the basic elements of a sales page before diving into something like ‘Typical conversion rate for good sales pages’.

And don’t forget to include your call to action. How can YOU help your reader achieve their goals? What have you got up your sleeve for them? This can be a free opt-in or eBook, or even a link to your paid offerings.

It’s okay to give free info AND generate leads. You’re allowed.

For instance … if I’ve sparked your interest with sales pages, make sure you head over and check out my sales page copywriting. I LOVE crafting sales pages that sell (without sleaze) and would adore the opportunity to work with your bad-ass self.

See? That wasn’t so bad.

Now go forth and generate content ideas, my worthy friend!

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