There you are: Creating cool content that’s as unique as you are. And there they are: Lurking in your mailing list and eyeballing what you’ve got going on. Is it good? Is it bad? Is it something you need to worry about? This is veeeery much a “your biz, your rules” topic, but if you’re […]

Opt-in. Ahh … another fancy marketing term that flies straight over your head like a 747. AmIright? Never fear, your terminology simplifying word nerd is here! Okay, so there you are, building your new website or making over your existing site, and your graphic designer/web developer/copywriter/marketing whiz asks you: “So, do you want an opt-in?” […]

Taking time off over the Easter long weekend and need an out of office template that doesn’t bore your peeps into a chocolate feeding frenzy?* Here: Steal mine!   *Which actually sounds rather delicious, by the way.   My Your fun Easter-themed out of office template Simply copy, paste and fill in the blank bits […]