Move over spiders, snakes and public speaking. There’s a new Big Bad Guy spooking the sh*t outta adventurous entrepreneurs across the globe: Crappy website copy that doesn’t convert. Alright, time to get real with you: At its most basic, your website is there to welcome, woo and win over your dream audience. And sure, scaring […]

The she-beast sphinx had the face of a woman, the body of a lion, the wings of an angel and the smile of a cat that had got the cream. “Solve my riddle, stranger,” she cooed, eyes glittering. “Or I’ll vanquish you on the spot.” The stranger gulped. Glanced at the riddle. … And promptly […]

Don’t overlook the power of a punchy 404 error page to capture and keep your audience’s attention. Here’s how.

Congrats – you’ve decided to build a new website! So … what next? Or rather: What first? Whether you’re DIYing your website or hiring a copywriter and web designer to create your dream digital home for you, you’re probably wondering what you should focus on first: your copy or your design? Well, while the truth […]

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]