Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request North Sydney, NSW 2060


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Tired of fumbling around in the dark for the peeps that’ll care about – nay, adore! – what you do? It’s time to turn on the light and illuminate your target market! And, because time is money yo (and memories better spent on stuff like giggle snorts with your bestie and nature walks with your pooch), let’s make it snappy. What is a target market? A target market is a defined group of people that you would like to sell your product/service to. There are as many ways to

Before I answer this question like the professional business person I am deep, deep inside (ha!), let me just give you the rundown on a little unfortunate branding situ that left one red-haired deep sea princess almost happily ever after-less. It went a little something like this: Beautiful mermaid enamored with the human race comes across hunky human fighting for his life. Red-haired darling saves Prince, sings him a never-forget-me-I’m-beautiful love song and then splashes back into the sea. Princess makes deal with evil Octopus wench, loses voice,