Woo them with your web copy
An adventure story for entrepreneurial explorers
In the mood for a tale that’ll warm your heroic heart?
I invite you to curl up with something yummy (pro tip: there’s never a bad time for chocolate) and keep scrolling.
Prefer a no-frills low-down on what I do and why you should care?
Click the button below to download my PDF web copy info kit. It’ll give you the 60 second blurb on my website copywriting services.
I can help.
I’m Cassandra (you can call me ‘Cass’).
I’m a former journalist and communications manager turned word-wrangler for hire.
These days, I fist bump with clever entrepreneurs, start-ups and small businesses searching for words that woo and copy that converts.
I have nine years of experience tucked into the waistband of my yoga tights (which I do everything but yoga in) and am the go-to girl for personality-packed communications that blend strategy with storytelling.
You can learn more about me over here.
Some other things you should probably know:
- I majored in psychology with a minor in marketing (and am a little bit obsessed with figuring out what makes people tick … especially your target customers!)
- I’m the founder, creator and editor of an online magazine that has surfed Apple’s top app charts (so I know what it takes to create web copy and content that is persuasive and memorable).
- I loathe a traditional sales pitch (so you can rest assured your copy will be an exclusively feel-good zone for your customers).
Kind words from awesome clients
"I find it challenging to write the way that I think and I needed somebody that totally understood me and my business and where I was going. I was nearly in tears (the good kind) reading through the web copy Cass crafted for me. I have been searching for Cass ever since I started my business journey three years ago – someone who could actually put to paper what is going on in my head. I literally could not have hoped for anything better than this. It is crazy she managed to understand and convey my whole life’s purpose/work in such a short time."
"I hired Cass to rewrite my website copy. Before we worked together, I really struggled to explain what I was offering. I didn’t feel confident with the packages I had available and I wanted my words to have have much more focus and clarity. Working with Cass was honestly a dream come true! Cass understood my business so well that it almost feels as though she was a co-founder of A Mystical Life. She helped elevate my brand to another level and share my vision with words that were so authentic and aligned with who I am and what I offer."
Let’s talk about you.
You’re a savvy start-up or an ambitious established biz searching for web copy that’ll woo the skinny jeans off your target market.
You might have tried writing your web copy before. Or maybe you’ve even hired somebody else.
But it didn’t work out. It wasn’t quite right. And writing your own web copy is bloody hard.
Figuring out where to start, what story to share and how to say it in a way that sounds like an extra charismatic version of you? Well, it’s enough to give you a migraine.
Besides, you don’t want to simply share your story.
You want to become a part of your customer’s story.
Research has shown that you have under ten seconds to sell yourself to somebody that lands on your site.
In the words of one wise man (cough, Samuel L. Jackson, cough):
Tick tock motherducker.
Now, decent SEO might get them on your site.
Good design might attract their interest.
But creatively compelling copy is going to convince them to stay, play and hang around all day, every day.
It’s the difference between a website that informs and advises and a website that meaningfully connects, compels and sells.
I specialise in website copywriting that instantly connects with your target market and positions your business with personality and authority.
"I chose to work with Cass because she has such an amazing understanding of how to connect and evoke emotion in people through the written word and get their attention. In the first seven days I made a 400% return on investment! I had a feeling the results would be good though: I always fall in love with the Cass’s first drafts! My dream would be to have Cass working daily for StartUp Creative.”
I know that hiring a copywriter is a big deal.
You need your writer to get you, your business, your vision and what you’re trying to achieve … and sound damn good while they do it.
It’s an investment in your business and brand.
Now I’ll be honest: My writing isn’t for everyone.
For businesses that need an inside-the-box wordy corporate buzz cut, I’m probably not the right writer for them.
My words break rules (and hearts, wink wink) and marry creativity with strategy.
I write with personality but more importantly I write to channel your personality.
I craft copy that is indistinguishable from the way you would actually communicate.
When you’re surrounded by loved ones and you’re telling a really good story and everyone is smiling and leaning in to listen and the lighting is awesome and there’s soft mood music in the background and you’re in your element and there’s magic in the air …
That’s the voice I channel. It’s you. At your most lovable.
(Which isn’t hard. You’re pretty easy to love.)
“I needed a word nerd because I had spent endless hours trying to create copy for my website without much luck. It was the first time I had worked with a copywriter so I was a little nervous about whether she would understand what I was after. But she absolutely nailed it! I couldn't be any happier with the words she put together and I am so excited to share them with my tribe. Today, I continue to work with Cass as she creates ongoing blog and digital content for my site.”
Why my web copy?
I can help you to:
- Cultivate a distinct brand voice and personality.
- Attract your target market with instantly irresistible copy.
- Build a relationship with your audience by showing them that you know, understand and ‘get’ them.
- Take the stress, hassle and pain out of building an online space your target market adores.
- Effortlessly increase your sales conversions.
My web copy packages
My website copywriting packages include everything you need to get your website in tip-top wooing shape.
Every package includes compelling:
- Home page copy
- About page copy
- Sales page copy (i.e. your ‘services’, ‘hire me’, ‘work with me’ page)
- And one round of edits or changes to ensure you’re over the moon with the final product.
How it works
Step 1: Send me an email
Let me know what you need help with and I’ll respond within 48-hours.
(Please check your junk mail, the email gods have condemned me to eternally land in spam.)
Step 2: You like what you see.
The adventure begins! I’ll shoot over a Welcome Kit, you’ll check out my Creative Agreement, pay my invoice and fill out my questionnaire (it’s fun, I promise) and then I’ll send over a project schedule.
Step 3: I start writing.
I shift into research and writing mode. This is my chance to explore your business and get to know your target market. This process typically takes three to four weeks. The next time you hear from me, I’ll have your draft copy ready for you!
Step 4: Your final copy is delivered!
You’ll have a chance to review your copy and request any changes or edits to be made. After I’ve actioned your feedback, I’ll whip up your final copy and send it over. Too easy!
“I got a question, yo.”
How do I book your services?
Will my web copy sound like me?
Heck to the yes. It’s your business, your brilliance and your brand voice and personality. I just provide the word nerdery.
How will you figure out my brand voice and style?
Once you’ve confirmed you’d like to collaborate (high-five!), I’ll send over a Welcome Kit that includes my invoice, Creative Agreement and a brand questionnaire. The brand questionnaire is a treasure trove of intel to help me get to know your biz, brand and unique brand voice and personality.
How long will it take before I get my copy?
The average turn-around time for web copy (once I’ve started writing) is three to four weeks. To check my calendar and availability, please email me at email@example.com
Do your packages include design?
No. My copywriting packages only include the copy. I know some badass graphic designers that would love to help you out though! Just give me a nudge if you need some recommendations.
Are you an SEO copywriter?
I’m not an SEO specialist, if that’s what you mean. My jam is creative copywriting and sales copywriting. In saying that, all of my copy is basic search engine optimised as standard.
How do I know you’re any good?
Well, I wrote this page. You like it? 😉 You can also read some reviews, check out my portfolio and read some of my articles to check if you like my vibe. But with nine years experience and a world of wordy expertise tucked into the waistband of my yoga pants, I think you’re going to like what you see.
Can’t I just write my web copy myself?
Sure. You could. You’re clever and nobody knows your offering quite like you do. But sometimes you can be too close to your business, which can make it really fricken hard to take a step back and see the forest for the trees. Hiring a copywriter will help you eliminate the stress, hassle and brain strain of crafting creative web copy that does your business and offering justice.
What if I don't like what you've written?
I spend a lot of time researching and getting to know your business, brand and target market so that the copy I craft is thoughtful and targeted. However if you don’t like what I’ve created for you, don’t panic, we will have a round of edits up our sleeve to make any necessary changes.
What are your payment terms?
I require payment up-front to reserve time in my calendar.
Do you offer refunds?
No, I don’t.
Can we chat on the phone first?
I’m a one-woman show, which means I take phone appointments very seriously (time is money, yo). So it’s not a hard ‘no’, but please keep in mind that it may be a few days to a week’s wait until I can schedule you in.
I've got another question.
Awesome! Let’s get you some answers. Drop me a note at firstname.lastname@example.org and I’ll get back to you within 24 – 48 hours. If you haven’t received anything from me by then, please check your junk mail folder. The ‘.co’ part of my web address upsets some email providers.