Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

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How to prepare your business for a successful year

You remembered to get a gift for your gorgeous grandmother. You got a present for each of your precious loved ones and you even remembered to grab a catnip-imbued stocking filler for your kitty.

But, still … you can’t help but feel like you’ve missed something.

Then it hits you: Your business!

The beautiful, incredible part of your world that gives purpose to your passion.

But if you haven’t spared a moment to think of how you can thank it for all it has done for you, that’s okay. Don’t panic.

The best present you can give your business is your presence. 

Yep. Super corny. But also super true.

And to help you get started, I’ve included four of my favourite go-to gifts that you can use to prepare your business for a successful year.


My Business Gift-Giving Menu

How to prepare your business for a successful year christmas tree presents

01 / A six-month content marketing strategy.

Why it’s an awesome gift for your business: 95% of adults between the ages of 18 and 35 are likely to follow a brand on social media.

And then, if they have a good experience, 71% are likely to recommend that brand to others.

Social media is powerful, yo. But the caveat? You gotta do it well. And it’s hard to implement well-planned and strategic social media content when, well, you haven’t thought about it.

I’ll be using the Content Planner (the BEST hold-it-touch-it-feel-it-omg-it’s-so-amazing tool for managing your social media) to create my strategy. This baby will take my Instagram, Facebook and Pinterest from NY’s day through to June 2018. Then I’m going to blend it with individual strategies for my blog, newsletter and sales funnels.

This will take muchos pressure off me next year. It’ll also free me up for client work while ensuring that I’m cultivating a kick-ass content marketing strategy.


02 / Streamlined systems and processes. 

Why it’s an awesome gift for your business: Ever wasted an hour responding to client queries, or invoicing, or welcoming new customers, or doing anything that you’d consider ‘normal’ in your biz? Well, there’s a process for that! Or at least, there could be.

I’m a one-woman show which means I don’t have time to waste when it comes to organising and managing my business. So these holidays I’ll be investing some time in reviewing and refreshing my systems and processes to ensure I’m a streamlined word-wrangling beast with organisational prowess. #adultingtothemax


03 / A growth plan.

Why it’s an awesome gift for your business: You have big dreams for your business. Now it’s time to give those dreams wings by making a plan to take you from where you are to where you want to be.

I’ll be creating a few DIY products next year (yay!) and I’d like to build up my web traffic in the lead-up to launch. Which means my biz is getting the ultimate gift: a web traffic growth plan! It’ll link in with the goals of my content marketing plan and complement my sales funnels. And, being me, I’ll probably share the deets of this once I’ve tried and tested it so you can benefit from it too. Stay tuned.

And the best bit? All of these presents will save you time next year and set you up for a successful year.

Woo hoo!

Like this article? You’ll love The Copy Club.

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