Content marketing: Your ultimate marketing multi-tasker
Ready to connect with your audience in a way that makes them feel heard, adored and understood?
Introducing sweetly strategic content marketing that connects and converts.
There’s a lot of noise online. Like a lot a lot.
Every day, over 27 million pieces of content – including over four million blog posts – are created and published. Every minute, over three hundred hours of video is uploaded to YouTube.
So, what’s the big deal? Why’s everyone so crazy about content?
Here are a few good reasons you should consider including content in your marketing strategy.
Good content marketing can help you to:
- Attract and capture your target market’s interest and attention.
- Entice new prospects with targeted read magnets and lead magnets that make your sales funnels irresistible.
- Give frugal Google a grin and enhance your SEO (Search Engine Optimisation) with increased inbound web traffic.
- Convert wary strangers into loyal customers.
- Cultivate a distinct brand image and position your business as an expert and authority.
- Build trust and foster a meaningful relationship with your target market.
- Give your business a competitive edge and support you in staying relevant and memorable.
"Cass transforms every single brief I give her into a masterpiece. And best of all it still sounds like ME. She is incredible at channeling your voice and personality, but in a way that expresses your message better than you ever could. She's a creative maestro and continues to support me with strategic content and copy that is focused on growing my business and brand."
Does content marketing deliver results? Let's look at the stats.
percent of peeps say digital content has influenced their purchasing decisions.
percent of marketers say their digital content has helped them land new customers.
percent of peeps say they're more likely to buy from businesses with custom digital content.
percent of consumers say they've used custom content to help them make purchasing decisions.
In short: Heck yes, it works.
It works because you’re not interrupting – and annoying – your audience with pesky ads or pop-ups (like in traditional marketing) and you’re not asking them to do anything for you.
Instead you’re giving them something for free. You’re showing them that you think of them as more than just a one-off transaction and that you genuinely care about their journey and relationship with you.
But hold on, what is ‘digital content’?
Digital content is any information published online. We’re talking blogs, articles, whitepapers, eBooks, eCourses, downloadable workbooks, quizzes, surveys, infographics, podcasts, images, visuals, videos and social media posts.
I specialise in crafting custom creative content that is targeted, strategic and memorable.
My digital content copywriting services include:
"I've been looking for a great copywriter who actually 'got' me for a while ... finally I have found my gal! Cass is so talented, I can't fault her service and the content she delivered was amazing. If you're looking for somebody to create amazing copy for your business, Cass is your woman."
"I like writing a lot but I get in my own way when it comes to the "process". I'm too disorganized and I'm certainly not linear when it comes to my thoughts. Cass did an amazing job at taking the message that I've been trying to convey for ages and putting it into clear, emotion-invoking words for my vlog scripts. I couldn't have done a better job at it myself. And she took an interest in getting to know what I stand for and what my brand really stands for, which I think is really unique about her. I felt like I could trust her to write amazing content for me, and she delivered."
"Cass is without a doubt the most talented word mistress I've ever come across. She is able to actually get into words all the thoughts you have in your head but can't articulate. I highly recommend her for skill, application of wit (that had me giggling for days) and generosity of spirit. I will definitely seek her out for our next project!"
Ready to make your content marketing count?
Here’s how it works: When you click that big button below, I will shoot over an info pack that includes some work samples (so you can suss out my style) and my price list. From there, if you like what you see you can get in touch and reserve time in my calendar.
P.S. If you don’t hear back from me within 48-hours, please check your junk mail. The digital gods have condemned my emails to land in spam for an eternity.