Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request North Sydney, NSW 2060


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  “So, here’s the thing,” my client said. “I don’t read over the holiday period. Period.” We were sharing a green smoothie - okay, she was sharing, I was trying to avoid sipping it - and the conversation had turned from my sales funnel copywriting to what we’d get Chris Pine for Christmas (or if we could get Chris Pine for Christmas) to my client’s red-faced confession. “I eat. I drink. I play video games with my kids and I might flick through a magazine. But part of what makes the holiday period

Did you know that – back in the day - you had to perform a choreographed dance in exchange for a ‘treat’ on Halloween? Imagine opening up the door to a group of witches, goblins and slightly (okay, very) underdressed Harley Quinn’s performing a dance routine on your doorstep. Ah. Mazing. That is definitely one old-timey tradition that I would love to see reinstated. So, I’ll make you a deal: If you bring back the Halloween boogie, I will let you steal four of my Halloween-inspired content marketing ideas

Tired of generating fresh, must-read, totally-worth-your-time content week after week after week (like a never-ending Content Groundhog Day)? Is your creativity well feeling a little dry? Wish you could master the art of consistent, charismatic content that charms and compels? I’ve got some good news for you. All you need is one good idea.  One good idea that you can plump up like a wordy Hansel and Gretel to keep your tribe fed for a full month. Here’s how to do it. How to turn one idea into a