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Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request cass@wildspirit.co North Sydney, NSW 2060

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CREATIVE COPYWRITING

Ah, the mysterious home page. It’s like a digital manifestation of the dreaded first interview. Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else. Gulp. Or else what? Well, lacklustre conversions for one. A short detour for education purposes … By ‘conversions’, I mean rather than having a visitor that clicks through to your other pages and explores your offerings, they head straight for the ‘back to Google’ button or the ‘get me outta here’ button. That’s a

I’ve had to learn the hard (and sometimes hilarious) way to describe what I do in as non-technical way as possible. Because when I tell people that part of my job is to act as a copywriter and a ghostwriter, there are a few questions and assumptions that often pop up. “So … you copy people’s work?” No. “Ah, okay. I get it. You’re a lawyer.” Not unless you consider watching Legally Blonde and Legally Blonde 2 as a path to becoming qualified as a lawyer. “You write ghost

Okay, so you have a fairly good handle on the English language. You can string a few sentences together and on a particularly inspired day, create content that you think is pretty darn good. So, why would you hire a copywriter when you’ve been writing since you were knee high to a grasshopper? Good question. And a big high-five for being the self-sufficient and independent bad-ass you are. But even if you’re the wildest word weaver out there, it always helps to have an expert on your