Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request North Sydney, NSW 2060


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A lesson on website usability and customer experience Big news. HUGE news: I got a new computer. And in addition to being Totally Life-Changing, it also reinforced something that I’m especially passionate about: website usability. But first thing’s first, let’s do a little myth busting. (Or is it, myth reinforcing? I’ll let you decide.) You see, humans don’t like change. According to human behaviour experts, we like safe. Reliable. Routine. Expected. “Meh,” I thought to myself two weeks ago. “I’m a Sagittarius. I thrive on change.” And so, when a choice had to

It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. Because it turns out the key to writing web copy that sells is being sensitive. Here’s how it works. Mirror, mirror, on the lab wall, who’s the fairest neuron of them all? Back in

I don’t know about you, but I can smell a sales pitch a mile away. It’s like grilling steak in an 11-storey high apartment block: it doesn’t matter what floor it’s being cooking on – you can smell it everywhere. And just like the smell of a BBQ instinctively makes my mouth water, the idea that someone is deliberately trying to manipulate me into splitting with my hard-earned cash not only gives me the heebie jeebies, but also sends me flying away faster than you can