Captivating your Instagram audience is a little like a Bonnie & Clyde duo act: Your image captures their eyeballs and your caption captures their hearts.* And even though you’re doing awesome things with your images, you might feel like your captions aren’t holding their own in this audience-wooing adventure. So you sit and you strum […]

You’ve got enough on your to-do list without adding ‘write the perfect Instagram caption’ to the mix. AmIright? I get it. I really, really do. But half-arsing your captions is a little like making the most beautifully-presented cake in the world … … and having it taste like soggy cardboard. Sure, it’ll look good. And […]

Tired of generating fresh, must-read, totally-worth-your-time content for your biz week after week after week … like you’re stuck in some never-ending Content Groundhog Day? I’ve got some good news for you. All you need is one good idea.  One good idea that you can plump up like a wordy Hansel and Gretel to keep […]

The perfect blog post doesn’t ex- Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you […]

Five alternatives to pop-ups Aaaand sliding into first place to win the not-so-coveted spot of ‘The Interwebs Most Loathed Digital Marketing Tool’ is … POP-UPS! Wait, what are pop-ups? Pop-ups are the opt-ins or ads that, well, pop up on your screen when you visit a website. They’re typically used to capture your email address or direct […]

Bear with me because today I’m going to try my hand (or my head, rather) at some mind reading … You were told that in order to attract your dream customers and get your website flirting with Google’s heavyweight search rankings, that you needed to have a blog.  And, you know, more than just a menu item on your site […]

It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. […]

Ah, the mysterious home page. It’s like a digital manifestation of the dreaded first interview. Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else. Gulp. Or else what? Well, lacklustre conversions for one. A short detour for education purposes … By ‘conversions’, I mean rather […]