There you are: Creating cool content that’s as unique as you are. And there they are: Lurking in your mailing list and eyeballing what you’ve got going on. Is it good? Is it bad? Is it something you need to worry about? This is veeeery much a “your biz, your rules” topic, but if you’re […]

Opt-in. Ahh … another fancy marketing term that flies straight over your head like a 747. AmIright? Never fear, your terminology simplifying word nerd is here! Okay, so there you are, building your new website or making over your existing site, and your graphic designer/web developer/copywriter/marketing whiz asks you: “So, do you want an opt-in?” […]

Taking time off over the Easter long weekend and need an out of office template that doesn’t bore your peeps into a chocolate feeding frenzy?* Here: Steal mine!   *Which actually sounds rather delicious, by the way.   My Your fun Easter-themed out of office template Simply copy, paste and fill in the blank bits […]

Want to wow your dream customers with your savvy smarts? It’s all about your words, baby. And, in particular, the words you use in your web copy, content marketing and social media. Which, okay, you kinda already knew, right? So. End of article. Nothing else to see here. But wait – before you load up […]

Given a choice, would you rather have somebody talk at you or with you? Hmm. Tough choice. Just kidding: It’s a no-brainer, right? Of course, you’d want somebody to talk with you. Being talked at makes me feel like I’m back in school, or worse, being lectured by a parent for putting empty cereal boxes […]

Can’t figure out why your web copy is failing to do its job of captivating and converting visitors into customers? Don’t panic. You’re in the right place. In today’s post, I’ll be slipping on my Sherlock Holmes investigative cap and walking you through ten common web copy mistakes that ruin your credibility and conversions.   […]

Whether you’re writing your sales page copy or hiring a copywriter to write your sales page copy for you, there’s probably one thing lingering in your mind: Should your copy be short and sweet or long and languid? Great question, aspiring word nerd! And I wanna say that the fact that you’re reading this article […]

You know when you need a batch of antibiotics from the doctor, a fresh set of spark plugs from your mechanic and a glasses prescription from your optometrist. But knowing when to hire a copywriter?  It’s a little less black and white. … Or is it? You see, just like your doctor, mechanic and optometrist, […]

Don’t know your content marketing sales funnel from your conversion rate optimisation? (… And still kinda wondering if they’re both kitchen utensils?) I hear you, fam. Every industry has its own lingo, and it’s definitely hard to keep up with all the different Kardashians language. Just ask my husband. The second he talks tech, I […]

Has a lull in sales got you twiddling your thumbs and crooning to crickets? A lead-free inbox might not seem like anything to celebrate, but the truth is that a slow period might just be the blessing you need to transform your biz – and profit – for the better. Here’s how. When I first […]