Ah, the mysterious home page. It’s like a digital manifestation of the dreaded first interview. Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else. Gulp. Or else what? Well, lacklustre conversions for one. A short detour for education purposes … By ‘conversions’, I mean rather than having a visitor that clicks through to your other pages and explores your offerings, they head straight for the ‘back to Google’ button or the ‘get me outta here’ button. That’s a
Want to make your audience giggle like (non-terrifying) hyenas on a sugar high? Or maybe you want to provoke that special oof! moment where what you say truly – and powerfully - connects with your peeps? Or maybe you just want a way for your business to be memorable … without having to hire a skywriter in every city your target market hangs out in? If so … I know a way. Actually, I know a bunch of ways. But for now, let’s stick to one: Understand your audience. I know, I know.
Tired of fumbling around in the dark for the peeps that’ll care about – nay, adore! – what you do? It’s time to turn on the light and illuminate your target market! And, because time is money yo (and memories better spent on stuff like giggle snorts with your bestie and nature walks with your pooch), let’s make it snappy. What is a target market? A target market is a defined group of people that you would like to sell your product/service to. There are as many ways to
Five alternatives to pop-ups Aaaand sliding into first place to win the not-so-coveted spot of ‘The Interwebs Most Loathed Digital Marketing Tool’ is … POP-UPS! Wait, what are pop-ups? Pop-ups are the opt-ins or ads that, well, pop up on your screen when you visit a website. They’re typically used to capture your email address or direct you to new content. Marketers and companies that sell pop-up software tend to sprout positive conversion figures when they’re talking about ‘em. Which means pop-ups aren’t so bad, right? Well, it depends who you
“If you do what you've always done, you'll get what you've always gotten.” - Henry Ford Have you ever finished up an exhausting work day, wiped the sweat off your brow, reached for a glass of vino and then thought "Wtf did I even accomplish today?" You weren't slacking. In fact, you were pedal to the metal all day long. Your fingers were whirring across the keyboard faster than the speed of light and your brain was so over-used that the only words you are now able to summon are "food, please". But
You remembered to get a gift for your gorgeous grandmother. You got a present for each of your precious loved ones and you even remembered to grab a catnip-imbued stocking filler for your kitty. But, still
“So, here’s the thing,” my client said. “I don’t read over the holiday period. Period.” We were sharing a green smoothie - okay, she was sharing, I was trying to avoid sipping it - and the conversation had turned from my sales funnel copywriting to what we’d get Chris Pine for Christmas (or if we could get Chris Pine for Christmas) to my client’s red-faced confession. “I eat. I drink. I play video games with my kids and I might flick through a magazine. But part of what makes the holiday period
Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you have to wine, dine and impress. Those kind of recipes. My secret family recipe is the most melt-in-your-mouth chocolate brownies on earth. They have this creamy, decadent icing that explodes in your mouth when you take a bite. And the brownie? Dear lord, the