Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request North Sydney, NSW 2060


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The perfect blog post doesn’t ex-

Let’s talk secret recipes.

And no, I don’t mean the bearded Colonel type of secret recipes.

More like the type of recipes that are handed down from generation to generation.

The kind that are tucked close to your chest and kept up your sleeve for when you know you have to wine, dine and impress.

Those kind of recipes.

My secret family recipe is the most melt-in-your-mouth chocolate brownies on earth.

They have this creamy, decadent icing that explodes in your mouth when you take a bite.

And the brownie?

Dear lord, the brownie.

It’s the perfect balance of crunchy and soft and, okay, so this word usually makes me shudder but in this case it fits perfectly: they’re moist.

I’m telling ya, they’re irresistible.

And every time somebody asks how they’re so delicious, we just give them a Mona Lisa smile and shrug.

It’s a family thing, yo.

But wouldn’t it be nice if there were secret family recipes for errrthing?

Like, I don’t know, creating irresistible content that people can’t help but read?

Um … wait, there totally is!

And even though we aren’t biologically related, I still consider you family.

Which is why I’m going to share my secret content recipe with you.

This is the recipe I use when I’m crafting digital content (like blogs, infographics, vlog scripts and opt-ins) for my clients.

And best of all, it gives you everything you need in a cute no-boring-bits visual!

You can check it out below.

Anatomy of a perfect blog post

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