generation
Personality
Nicknames
Hogwarts
house
Currently located
Fist-bumping with businesses from
Powered by
Secretly wants to be
actually a
Inspired by
Favourite season
terrified of
current mood
Mes petites obsessions
When I’m not writing up a storm in Library Lane – the official name of my home office - surrounded by well-worn books, much-loved pets and plants that I’m trying desperately not to kill with too much kindness, you can find me curled up with a good book and a great cup of hot chocolate.
My clients call me a wordy unicorn. My partner calls me a cheat when I beat him at video games (girl got skills). And I call myself a professional word nerd and creative copywriter.
I have a decade of word-wooing tucked into my yoga tights (which I do everything but yoga in) and I’ve trained in neuromarketing, consumer psychology, marketing strategy and conversion copywriting.
age
Personality
Nicknames
Hogwarts
house
Currently located
Fist-bumping with businesses from
Powered by
Secretly wants to be
actually a
Inspired by
Favourite season
terrified of
current mood
Mes petites obsession
Upcoming adventures planned in
Next destination
So you sit and you daydream and you yawn and you watch reality TV and you eat Cheetos and you do anything but write your own copy because it’s really hard.
... That’s my cue.
Sure, at first glance it might seem easy enough. You know what you do. You know why people need what you’ve got. But choosing the right words to compellingly communicate your value (and nurture an instant bond with your audience)?
Er ...
You're out there making magic and turning ideas into reality. (High-five, you awesome human.)
And I’m the wordy secret weapon that’s here to help you achieve your dreams.
I help businesses ready for magic tell their story and explain their offerings with irresistible originality.
I believe in selling sweetly. That you don’t have to sacrifice personality for professionalism. That you can be persuasive and compelling and feel good doing it.
Fun and playful
Friendly and warm
Captivating and real
Sweetly strategic
Kind and nurturing
with powerful email and content marketing sales funnels.
into a digital destination
your dream peeps can't wait to explore.
I was so anxious about outsourcing my web copy. I wanted to create a personality-driven brand that was strong from launch ... Which meant I needed to find someone that "got me" straight away. I had a precise style/personality in mind that I wanted to portray, and well, Cass f*cking nailed it.
Today, my customers instantly fall in love with my products and don't even hesitate to buy, because Cass has turned my product into a brand that sells."
She's a fountain of knowledge when it comes to persuasively communicating what you do to your ideal clients. She’s ridiculously good at channelling your voice and personality in a way that not only sounds like you (so everything you put out feels real and authentic) but also expresses your message better than you ever could. If you’re thinking of hiring Cass, DO IT. It’s not unusual for me to see thousands of dollars’ worth of sales roll in after just one of her special copywritten emails. Her words truly are an investment in my business and brand.”
VIEW FOLIO
I had the visuals covered but capturing my quirky personality and putting it into words felt impossible. Which was why I hired Cass to help me transform my ‘meh’ web copy, content marketing and sales funnel copy into magical words that would convert. Thank god I did! From the moment Cass and I connected, I felt like everything was under control. She truly takes the time to understand you and your brand and as soon as the copy landed in my inbox I felt a huge sense of relief because I’d finally found somebody that got me. Since I’ve launched, the positive feedback on my copy has been rolling in and I’m now eyeing up a booked-out calendar and a very happy business!”
VIEW FOLIO
Yet I knew it was absolutely vital to bringing in consistent leads. Enter Cass. When I received her drafts, I was amazed at how she had captured my business essence and the message I wanted to convey so beautifully. She understood my target market - and what would have them on the edge of their seats - and came up with ideas I wouldn't have ever dreamt up on my own. Her work was so good that no revisions were necessary! Our content was thought-provoking, relevant to my audience and compelling. Best of all, what Cass achieved in the short time we worked together saved me 20 + hours of attempting on my own."
VIEW FOLIO
from clients that make me love Mondays.
Here's how it'll go down: I'll share the secrets of harnessing creative copywriting, storytelling and business strategy to cultivate a wildly successful business. You'll chill in first class and soak up a wordy experience
designed to empower your awesomeness. There'll be one email every two weeks. No detours.
And absolutely no boring bits. Sound like a plan?
IT'S FREE!
Meet Link. Named after the hero in Legend of Zelda, Link is our boisterous border collie.
His hooman mum (me) is half-English and half-Australian. His hooman dad is unimpressed by his kibble farts. His feline siblings are two fluffy ragdolls called 'Tank' and 'Bear'. And his boyfriend is a dachshund named ‘Mister’.
Link has a voracious appetite for cuddles, fetch and socks. When he’s not curled up under my desk warming my sockless feet, you’ll find us playing at the beach or stalking the toy aisle of our local Pet Barn.
Website copywriting packages start from $3,300 AUD.
Learn more and get the insider deets in my Copy Curiosity Kit.