It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. Because it turns out the key to writing web copy that sells is being sensitive. Here’s how it works. Mirror, mirror, on the lab wall, who’s the fairest neuron of them all? Back in
Want to make your audience giggle like (non-terrifying) hyenas on a sugar high? Or maybe you want to provoke that special oof! moment where what you say truly – and powerfully - connects with your peeps? Or maybe you just want a way for your business to be memorable … without having to hire a skywriter in every city your target market hangs out in? If so … I know a way. Actually, I know a bunch of ways. But for now, let’s stick to one: Understand your audience. I know, I know.