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Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request cass@wildspirit.co North Sydney, NSW 2060

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January 2018

Tired of fumbling around in the dark for the peeps that’ll care about – nay, adore! – what you do? It’s time to turn on the light and illuminate your target market! And, because time is money yo (and memories better spent on stuff like giggle snorts with your bestie and nature walks with your pooch), let’s make it snappy. What is a target market? A target market is a defined group of people that you would like to sell your product/service to. There are as many ways to

Five alternatives to pop-ups Aaaand sliding into first place to win the not-so-coveted spot of ‘The Interwebs Most Loathed Digital Marketing Tool’ is … POP-UPS! Wait, what are pop-ups? Pop-ups are the opt-ins or ads that, well, pop up on your screen when you visit a website. They’re typically used to capture your email address or direct you to new content. Marketers and companies that sell pop-up software tend to sprout positive conversion figures when they’re talking about ‘em. Which means pop-ups aren’t so bad, right? Well, it depends who you

“If you do what you've always done, you'll get what you've always gotten.” - Henry Ford Have you ever finished up an exhausting work day, wiped the sweat off your brow, reached for a glass of vino and then thought "Wtf did I even accomplish today?" You weren't slacking. In fact, you were pedal to the metal all day long. Your fingers were whirring across the keyboard faster than the speed of light and your brain was so over-used that the only words you are now able to summon are "food, please". But