Wild Spirit Co.

Wild Spirit Co. is a boutique creative copywriting and sales copywriting agency that fist-bumps with clever start-ups, small businesses and established businesses searching for words that woo and copy that converts.

Appointments available on request North Sydney, NSW 2060


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November 2017

  “So, here’s the thing,” my client said. “I don’t read over the holiday period. Period.” We were sharing a green smoothie - okay, she was sharing, I was trying to avoid sipping it - and the conversation had turned from my sales funnel copywriting to what we’d get Chris Pine for Christmas (or if we could get Chris Pine for Christmas) to my client’s red-faced confession. “I eat. I drink. I play video games with my kids and I might flick through a magazine. But part of what makes the holiday period

Let’s talk secret recipes. And no, I don’t mean the bearded Colonel type of secret recipes. More like the type of recipes that are handed down from generation to generation. The kind that are tucked close to your chest and kept up your sleeve for when you know you have to wine, dine and impress. Those kind of recipes. My secret family recipe is the most melt-in-your-mouth chocolate brownies on earth. They have this creamy, decadent icing that explodes in your mouth when you take a bite. And the brownie? Dear lord, the

I'm a little bit extra.    I dress my dog up for Halloween (no jokes, check out my  later today for some pics), decorate my Christmas tree on the 1st November and plan the most elaborately outrageous anniversary presents for my man.   And like all of my weird character traits, this extra-ness definitely sneaks into my business.   But, for once (unlike my tendency to giggle-snort when I'm on the phone to my clients #sahladylike), it's actually a good thing.   Because after every project, I send my clients a feedback questionnaire.    This